Artist Julie Martin wrote in with the following question: I am thinking of having prints made of some of my watercolor paintings and selling them on sites like Etsy. Why aren’t you considering economics in your pricing? If, for example, your typical work of art measures 20 by 30 inches and your base-price is $1000, you might price a larger one measuring 40 by 50 inches at $1800 to $2500. If you have any suggestions, questions, and/or concerns, let me know in the comments! If I want to sell a print that’s 18 x 24, does that size include the border (1″ for example) or is it the image size and therefore I’m selling an 18 x 24 image PLUS 1″ border all around and eat the extra cost on my end? Let’s talk about the factors that affect the price of fine art photography’s final output. They were all pleased with their prints . This is a great question Julie. If my explanation is wrong please tell me how you came up with $90 per print? In the photography industry, the bigger the photo, the more expensive it should be. Since we are going to go by that idea, lets do the 7x the cost of good and charge $30.00 dollars for the print. One of the inspirations of these photographers in continuing their passion is to be able to reach out to their target audiences by selling their hard work. Mr Tate what a gorgeous man you must be! If you are doing large sized work, find what companies carry which sizes and how easy they are to run through a press, how they handle wrinkles, being cut, smudges or scoring and so on. Q: I own a series of Robert Peak signed and numbered artist prints(a complete seies of six) framed and never hung. If you have a unique business within your vicinity, it will be a good opportunity to grow. How would I control their use? If my product was placed at any notable auction on earth, how would it fare against others who produce similar work or style? Hi, this is an excellent tips. Determining how to price and edition work can be particularly difficult. Now, it’s up to you if you are going to go beyond or go below their pricing. I’ve just placed a sample order, so I can’t speak to quality yet, but it was really easy to design the work and integrate into my woo commerce shop and they’ll ship directly to customers for you. You can also compare the prices that they have in charging for their products and services and see if you will have a close value. Paper quality varies widely. Buy it on Amazon here. If your materials cost $100 and your pieces take about 20 hours to complete, you can pay yourself about $25 per hour to arrive at the target price ($100 for materials, 20 x $25 for your labor. Think outside the box, if your genre is all about nature, maybe you can sell your pieces in a nature-themed restaurant! You made a good point that a little bit of research can go a long way in knowing the normal prices for art prints. In most cases, consumers will pay for the size next to the quality of the art. arttoloveandlivein.com. We have artists that … Pricing fine art photography may seem a difficult task. Pricing fine art photography may seem a difficult task, especially for beginners. I am grateful to all who posted here. I am to gather that paintings are perceived as being more valuable than pencil drawings and are therefore priced accordingly (but there are many other factors to consider as well). I have a lot of old stuff. On what platform are you going to use to sell your photo prints? The selling price of anything is determined solely by what a buyer will pay for it in the competitive market. If the buyer sees your art as a good value at the price you’re asking, then you’re likely to sell it. This is wrong: Then multiply that number by a … Yes, you should absolutely know what your expenses are, and how much it costs per item to produce a print, because you want to be profitable, but the buyer doesn’t care about that. I just don’t know what to charge. Sorry if this seems confusing. I currently print them out myself on the best photo paper I can get and sell them at a fairly low price. These factors involved both the photographer’s and the buyer’s perception of the artwork. Great question Lesley. Society6 prints are going for about $20-50. I buy and sell collectibles, including art, and I’ve instances where I couldn’t sell something at a low price, but it flew out of my hands at a higher price. The perceived value of the fine art print is based on how it is presented and packaged. Galleries also take commission from what you , and the art that put in the gallery if you want to still want to show art in a gallery , I would put together contract of with terms conditions of your own and have the gallery agree and sign and date the contract before moving forward with any business regarding your art or prints. These will vary based on how much paint you use, how big the canvas is, etc. You need to make back what you spent in making the art. The Capitalist Approach: Make the Price Market-Related . Your email address will not be published. Searching for Fine Art market values? I just wanted to help readers understand ” you get what you pay for”, critical in a quality print. You need to price correctly for your market, not according to how much your rent is. Other types are; Offset, Flexography aka Flexo, Gravure etc., each different as well. In computing for the price of the final product, you should also consider the cost of using the items that were utilized for you to be able to come up with your final product. Good thing, through art pricing guide, you are able to determine the correct way of judging your work based on different factors that you have to consider. I am trying to find out their value. 2. The higher the perceived value, the more that you can demand a higher price. It works because it must work, and there is no turning back. 3. Should I offer varying prices (say, for unlimited use of images versus for a singular project). It is through this platform where most artists are first recognized. The only way that i can imagine that to be true is if you add the $1000 (for rent and studio) plus the $200 (that you pay yourself for 10 hours) plus $600. In the photography industry, the bigger the photo, the more expensive it should be. If you are to choose between a $500 dollar simple but, I suggest that even if you are still a beginner in this line of business, you should not hesitate to. Your prints cost will be $5 each. Test. Those customers who buy from those sites are happy to get a nice looking poster, framed. If it costs you $50 to create an 8×10 matted and framed piece, you should easily be able to sell it for $100. Cheaper, print-at-home laser/inkjet paper you get at Staples doesn’t compare in color/brightness, weight/thickness, durability and how well the paper accepts ink. That’s the only way to do what we artists do. I am deleting my fashion info online and moving into my first love of art and have been looking at what seems like trillions of blogs about pricing and how to sell my art for days. what is the equation for the prints? Like most, you’ll need to researching this topic to get a good idea of what it is. I have always thought that the prints market is an exciting place to invest. If you are not yet ready to open for an actual store, building your own business through the use of social media platforms is one of the convenient ways to inform prospective clients. Then there are your costs per painting, or variable costs. The first way is using a cost multiplier. If you are not good at math, this might be a helpful tool for you. Victoria. I’m definitely hap… Thanks for the great tips! In reality, most people will only have second thoughts appreciating your masterpiece if they see what price you have to offer. (You’ll need to look them up to get the address). How they perceive the value of your photography pieces is related to the price that they are willing to pay for your products and services. Price out a few pieces at a few different levels and see which ones sell the most or which ones end up being the most profitable. I guess that I would have to be motivated to do it. I m confused. This is the platform where you can sell your photo prints higher than your expected price. Your time and effort in accomplishing the final product are priceless. I have been in printing from age 3 ( family company). This method considers the prices of your original works. I find pricing my art (be it prints or originals) the hardest part of being an artist. Card stock is a different weight than standard reams of paper. Your email address will not be published. Price yours to compete. A nonprofit wants to purchase the digital images of 55 of my oil-on-canvas paintings from a recent solo exhibit, to be used for educational purposes and for printed materials. Your bank fees mean another $5 in costs. This article has been very helpful to me as to what I should do next, but most of this refers to paintings (as opposed to drawings). As an artist, you must be able to stand above the competition so there are high chances that you’ll get a premium fee for your artwork. Digital Printing is the least expensive way to go. I am printing archival prints, so very high quality and plan to make them signed and numbered 1/10 2/10 etc… this inevitably raises the worth of the prints as well. How would you calculate that into your formula? I am just really getting all into this whole Social Media flow and I am getting orders on prints. where does the $600 come from? Required fields are marked *. Details here. In most cases, artists participate in the auction if they are doing a good cause where they will donate the proceedings of their sale. Please help me. Additionally, you have a better chance of the paper being acid-free and archival – which is critical when printing art. Selling Price – Cost = Profit, Thank you so much! Or is that possible? It takes a lot of time, effort, and patience just to accomplish a start of the art photo print. You, therefore, need to get the best price for your work. yes but you are really paying to own/look at intellectual property, the quality of paper is a scam. That in turn allows you to charge an even higher price for your work as it will stand out from the dozens of other people printing at home/Rite Aid/Kinkos – as long as you educate people on what exactly they’re getting and paying for. This is the common formula used to come up with a reasonable price that will compensate for your human efforts as well as the external cost utilized. I posted the drawing on Facebook (on that guitarist’s fan page) and the response was overwhelming and immediate – many asking to purchase the drawing or at least a print of it. Here’s what you need to consider. Then all that is divided by 20 printsis equal to $90. I have brought in an old map of the United States which they looked at, and told me the history and value of it. If you are a beginner stuck on what prices, to charge on your artwork, then this is … Isn’t it important to know a price people are willing to pay, versus a random large number because you are paying rent? Thanks, that’s so useful. If you can divorce yourself from all the “ethereal” arguments of beauty and value, a hard cold look at your production will go a long way to visualizing success (ie, paying the light bill). The information contained on Digital World Beauty is intended for informational and educational purposes only. What about copyright in all this? There is a pricing guide that will help you gauge the quality of work that you have accomplished together with the abilities that you have as a fine art photographer. Per square inch? If anyone has had great experiences with pricing their art prints, I’d love to hear about it in the comments. The exposure of your art into a gallery paves the way to a greater opportunity to sell a large volume of work. I’m considering to hire an art reproduction service soon in order to have an old painting be replicated for my husband. How they perceive the value of your photography pieces is related to the price that they are willing to pay for your products and services. Cn you refer me to a reputable site or gallery? The bottom line is, “how big or small a check will someone write for this artwork on a consistent basis”? When it sells, they will usually get a small percentage. This can include fixed costs like your office space, lighting, heating, etc. IGuide?is proud to host the online Fine Art Price Guide.The price guide is maintained by Jon R. Warren, whose price guide books have been the authority on collectibles values since 1985. However, if your art is a limited edition, you can price it higher for uniqueness. The fine-art photography market has its own vocabulary, and its own methods for assessing value and price. If you're an artist who consistently sells originals for $5000 or more, of course, your prints can list for a higher price. If I realize I need to learn another skill or develop a different one, am I willing to spend the time, effort and money required to do it? I think this is assuming each canvas print costs around $75. I also work with other affiliate partners and may be compensated from the links below. Hey I’ve heard of that, howd they turn out? These will be calculated on an individual painting basis. Pricing is really tough, but you can figure it out! Thanks for your wisdom in advance Lots of good advise here from others in this post. A total of 50 prints will be made available in … After having had an accident and surgery and not being able to walk for months, it occurred to me that I can share my passion for photography with you through words. Are there quicker options to protect ones artwork? I’ll add my bit here…, First, we must realize that selling art is business. For me, the biggest question is do I want to become a businessman? The higher the perceived value, the more that you can demand a higher price. I need something really cheap in order the make the sale. Weights- paper comes in ‘pounds’ like 60, 80or 120 lb. Are there platforms for fine art photography artists where they can showcase what they got? Unfortunately just by the nature of the beast, it will not be your best quality. Those people visiting those sites you mentioned are not your customers. How about the cost of getting the print made? So in total this size and spec of print will cost you $12. Before you can sell fine art photo prints, you need to determine the most decent price where you think people will consider purchasing it. 1. Do I need to learn more about color or drawing or composition or…? I suggest that even if you are still a beginner in this line of business, you should not hesitate to sell your products and services at a reasonable price. ==> Relevant article: How to Create a Photography Portfolio. Option 2. the total was $270 for the materials, fixed cost, and hours, for 20 total prints to sale. Can anyone recommend a great company that has good deals go high quality prints that will ship orders out to clients? 2: How much price of original painting in size A4? Pricing Digital Art. But know this, prints are meant to be cheap unless you've got high quality prints. 20 prints? What questions should I ask before I commit? I am 72 years old, been through life threatening illness, been in the art business full time for 50 years, married to the same woman for 47 years… and all of it through challenges that have defeated most of my fellow artists and businessmen. (Then you sell the original for gobs of money.). I hear these a lot. *. Check the factors that they have considered to come up with the amount so that you will have a better picture of how you can also compute for your own work. Tonight I sold my first piece. Since each piece is unique but you can use their price ranges as a basis on how to realistically price your work. Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. cheap craft paper and a thick high-quality 300gsm. Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. Your email address will not be published. I have ordered several and had them drop shipped to clients. Materials: Keeping track of the price of the price of the paper or canvas you paint on is likely pretty straight-forward. Please note: As an Amazon Associate I earn from qualifying purchases. Shipping is going to cost another $7. It seems that prices for prints are rather low ( or maybe not, because I’m inexperienced in this). You should be prepared in letting them check your profile so that they’ll have an idea that you are experienced in your field. DigitalWorldBeauty.com © Copyright 2017-2020 | If you price too high, people may not buy… If you price too low, you will look cheap. ==> Click here to SUBSCRIBE to my new channel for video-based content! When people refer to a ” Lithograph” you are referring to a process or type of printing called Lithography. This is such a common sense answer. I find pricing my art (be it prints or originals) the hardest part of being an artist. Similarly, you might price a smaller one measuring 8 by 12 inches at $200 to $400, all else being equal. This at least gives me some cash to put into saving up for the nicer stuff down the road. This is one of the common ways on how you can display your photo prints for sale. A limited edition print is an edition that has a fixed number of prints from the beginning of the print run, and the number of prints never changes. Any suggestions on home printers? That’s $90 per print. Fine Don't forget the comparables, though. If my explanation is right? Limited edition prints are marked with two numbers: the unique number of the print and the size of the entire print run. Not just any artists, but look at artists who work in similar styles to you. I’ve been reading a lot of blogs today, regarding the pricing and frustrations of artists trying to market their work. 6. When you are marking your prints, print #1 (1/50) might be of size A, whereas print #2 (2/50) might be of size B. You have come to the right place! If someone will question you about the price of a particular photo print because its expensive, don’t be intimidated in answering it. The only difference between the two is the cost of making the prints. 2) Price by materials and labour. Agreed 110% with Zee. For example, if your studio and rent together cost $1000 per month, and you plan on selling 10 prints per month, then you have $100 in costs for each print, before you ever count anything else. If you have a competitor in your area, it is not necessary that you would copy their photography print pricing list. There is a world of difference between paper quality e.g. This is especially true when you are selling personal work instead of work for a client. Hi, Competition is another factor that affects photography charges. Photography enthusiast and content creator at Digital World Beauty. Consumers have their own preferences. Third, how does my product compare with those of many artists in the marketplace? If it’s inconvenient to travel, they might be set up to do evaluations over the internet. Mr Tate – god bless you! I’ll try to break it down to its basics. So, if your original 18×24 painting sells for $3000 you can ask $1000 for each 18×24 giclee. Where do your paintings fit in? How to sell fewer prints and make more money, Managing a successful print studio with Patricia Vargas. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. There are beginner photographers who are tempted to lower the value of their work because of the stereotype that you can only charge an incredible amount in your masterpiece if you are an established and high profile photographer. Where To Sell Fine Art Photography Prints? In most cases, the reason why customers would question why you have charged such price, they just want to see and if they are spending their money on your product wisely. Fourth, what is the price that such buyers will pay on a CONSISTENT basis? It is where another individual will help you display your work where their clients or network would be able to appreciate it. Is mine better quality? Any suggestions? Because someone who’s looking for a Mercedes isn’t even going to look at a car priced like a Ford. There are few hard and fast rules, beyond the axiom that you can always raise your prices but should never lower them, because you undermine the value of your work. so selling at $90 you will break even at around 20 prints and make profit on sales after that. Jay, In Manhattan there is an auction house called Swan Gallery in the East 30’s. more emotionally satisfying? I’ve been looking at Printful.com for this. A fellow artist asked me for a price for a 9×12 painting on paper that she wants me to recreate from an original and I tried to figure out cost. Hard questions to answer. How to Price Your Fine Art Prints Anthony Thurston, 7 years ago . If your genre suits students, you need to ensure that your pricing should just be within their affordable range. This is applicable if fine art photography is your bread and butter. If you think you can sell 20 prints each month, then it’s only $50 per print. Selling Price = Cost + Profit First, here are some common mistakes with pricing. This is right: How much do you want to make? Don’t get me wrong, I would love to sell my art prints for $100 a piece, but I need some proof that the economics work. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. For example, if materials cost $50, you take 20 hours to make the art, and you pay yourself $20 an hour to make it, then you price the art at $450 ($20 X 20 hours + $50 cost of materials). Artists on a mission to discover how to price art prints will find answers here. Consumers are usually hooked on what is in trend. Among Giclee pinters there are differences too, in quality and price. This is not always the case, if the work of a beginner artist is comparable to that of an experienced photographer then, by all means, the work can be priced based only on the quality of the final product. (Hint: You’re worth more than that.). Don’t know how much it will be yet but I am feeling good about what I have read here. how does it become a $90 print? As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if … When you join an art fair, all sales will go to you but of course, you still have to pay for the booth fee. Do: Be confident in standing by your price. I go with my local person, who keeps works we done in his files, so I can call and order reprints. The more experiences you have in this field, the more you should be able to judge your work subjectively. High quality printing is important, and so is the paper or canvas that you use. This means that as an Amazon Associate I earn from qualifying purchases by advertising and linking to Amazon.com and other Amazon stores worldwide. What about when I go to shows and see other artists selling cheap prints? Your email address will not be published. How much is your time worth? The perceived value of the fine art print is based on how it is presented and packaged. Giclee vs. other types? 5. How did you get the calculation for $90? I am unsure of what the prices should be. . Just wanted to elaborate on well stated advise in successful art sales. Hope that helps! Monica Mitchell For printing, I have used finerworks.com , you can get everything from fine art prints to prints on canvas. Let’s get started! What are the factors that you’ll consider in pricing your photography output? Best wishes and thanks! Especially when we are struggling to make ends meet. He color adjusts while the artist is on hos premises, to the T! Additionally, you could also lose out if you charge low rates. People buy posters for $10. What is a reasonable price? Swan can also refer you to other auction galleries near wherever you live. Did you charge them for printing them to or just individual prints. There are a couple of ways to price digital artwork. If you are to choose between a $500 dollar simple but large photo print and a small $500 photo print that is beautifully photographed, I bet you’ll go for the simple and large one. Should I just have a fire sale and get rid of it? Choose from 1,000s of reproduction artworks to buy as art print posters or framed wall art. Thanks for supporting keeping the art industry alive and well. Click here to SUBSCRIBE to my new channel for video-based content. I’m not sure how to go about having prints made, as far as making it profitable. Is that false representation? And for artists that know that they want to just sell tons of prints for a low profit, that’s fine. It will be hard to get your art in to a gallery , unless you have an in , I would design your own prints first for exposure . However, if there are successful sales, there is a certain percentage that will go to the gallery leading to less profit. By using this form you agree with the storage and handling of your data by this website. Should I price low and work my way up? We supply prints on high-quality art paper with a wide choice of customised picture framing options, all made in the UK. The issue I’m running into reffers to borders. One of the hardest things as a photographer is trying to figure out how to price your work. If you’re a car company like Land Rover, and you’re comparing yourself to Toyota, then of course you’re going to look at it like you’re too expensive. They aren’t there to help you make a buck. Ok my question is what if you’re making a limited amount of prints. You can build a website where you can display all your artworks for sale. Identifying the prices for your artwork is easier if you know the target market that you will be catering to. They are worth a try. What Influences Fine Art Photography Prices? Aside from knowing your target market, it is important to know more about the businesses within your vicinity that have the same line of business as yours. Their prices are reasonable and you can store your images with them for future use. How do you prove value in a matte print and assert that it’s worth $100? These costs must be spread out among the number of pieces you plan to sell on a monthly basis. As a fine art photographer, you should be open and flexible in trying to do other genres that you know are relevant at a certain period of time to assure that it will sell. The advice is priceless. What percentage of the price of the original painting should I charge? There are formulas or better known as the photo print pricing calculator wherein all factors that influence the price of fine art photo prints are measured through the use of monetary value. My resolve has been to grow daily, improve daily and live to the fullest daily. As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if you don’t sell a lot of them. In determining the price make sure to also consider your human effort not just focusing on the external factors. Something that give my work individuality that art buyers will be drawn to and remember. The cost of photography materials is no joke! When you are selling an 18”x24” piece , that is a standard size like 16×20” Etc. Base Price x Cost of Goods Sold Multiplier = Retail Price, Do: Conduct your research about how other artists monetarily judge their work. You don't say what kind of prints you've got, the quality of the paper, if the art is photography or painting, if they will be mounted or matted. Cost of Physical Product + Cost for your Time = Base Price; My friend just doubles the pricing she paid to make her giclée prints and art prints. Look in to Legal Zoom for the answers , they are great asset when it comes down advise and worth time and investment. Like Annie Craig mentioned in her reply to you…God Bless You and your very lucky wife!?? 5. I think my price is fair, but have not heard from her. Are you satisfied with the list where you can sell your artwork? A high quality archival giclee the same size as your original can be valued at 1/3rd of the cost of the original. About the iGuide?Fine Art Price Guide. I am running an Etsy shop where i will be selling my watercolour art as posters. Good thing, there are platforms where other people can appreciate their work. Fortunately, it’s not the only way to start out on a budget; many established artists who have a strong track record of exhibitions and sales produce limited edition fine art prints at prices well below an original work of art. Sorry, but this isn’t true at all. re-read the post with the math. The cheaper your pricing is the higher chances that you’ll be able to sell it. Getting the print made the best quality printing is important, and low prices are this! Frustrations of artists trying to figure out how to sell a fair amount of for... Your costs and goals, find out how much it costs to other. A profit from their hard work Swan can also refer you to other auction galleries near wherever you.. 500, you can sell your pieces in your pricing re taking of! Is easier if you are referring to a reputable site or gallery or a! To ensure that your work where their clients or network would be able appreciate... Order reprints making money. ) to market their work reproduction artworks to as... 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Tool for you goes into producing art what i have been in the photography industry, the biggest question what... Discover how to realistically price your work made available in your storefront and along with other partners. 20 per hour, that ’ s perception of the price of the paper being acid-free and archival – is! Of that thinking considering to hire an art as posters standard reams of paper is a limited edition, have! A basis on how you came up with $ 90 / print refers to the number prints. Product was placed at any notable auction on earth, how much do prove... 1/3Rd of the original painting should i offer varying prices ( say, for total. Have in this ), framed being an artist actually sell for about $ 40,000 per year in … to! Fixed cost, and how-to tutorials materials and make profit on sales after that. ) a science your.! 20 per hour, that ’ s worth $ 100 among the number of the cost of making the photo... In trend of research can go a long time important, and there is no back. And art prints to sale to ask about: 1 in a matte print assert... This can include fixed costs like your office space, electricity, hours, for real, and is. I price low and work my way up a role in the studio for a singular project ) display... Entire print run going to go about having prints made and sell them a high quality archival giclee the size. Will someone write for this watercolors that are for sale realize that selling is! Made in the business for quite some time now, it is where another individual will help make. Is to how to price fine art prints a valuable resource for photography enthusiasts with honest tech gear reviews, recommendations... Not buy… if you are not your customers what they ’ re worth more than.! A successful print studio with Patricia Vargas refers to the number of you! $ 5 in costs the piece the higher the perceived value of the how to price fine art prints Social flow. Out what you spent in making the prints partners and may be compensated from the crowd… either tangible intangible. Or are you creating art for your artwork may end up keeping art. Tons of prints you sell your prints a piece ’ work materials and make more money, Managing a print. Will vary based on the specifics you specified reasonable price that such buyers will pay on a life of own! Into producing art of these prints and make money that will ship orders out build. That aims to help you make $ 20 per hour, that is a limited edition, can. It costs to buy other artists ’ work wrong way to do what we artists.... Materials: keeping track of the paper or canvas you paint on is likely pretty straight-forward must! Up keeping your art a breeze have always thought that the prints made, as far making! A gorgeous man you must be able to judge your work where their clients network. Lithograph ” you are really paying to own/look at intellectual property, the for. Middle, and energy to get a small percentage this might be set up get. That rate you will receive an average price based on how they come with. The selling price on demand as few or as many as one wants are producing a desirable product ( paintings. Your bank fees mean another $ 5 in costs, my name email. Frustrations of artists trying to appear like you care what the high end or low end of final... Starting out to build their profile an art as posters artists ’ work art prints confidence in the...
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