Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. We work hard to protect your security and privacy. The topics covered are organized in a clear, developmentally appropriate sequence. 10.3 Location, Location, Location: Where Do We Make It? The last chapter of this textbook is perfect for summarizing the importance of an introduction to business course as it addresses the student's future career in a business field. Introduction to Business Paperback – October 22, 2018 by Lumen Learning (Editor) See all formats and editions The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. There is a dedicated chapter on these topics as well. User-friendly, easy table of contents to follow, chapter consistency, and helpful search options. There was an error retrieving your Wish Lists. This course was written by Linda Williams of Tidewater Community College and Lumen Learning and is supplemented by content from OpenStax Principles of Economics , Boundless Business , and videos from multiple … Enriched OER content (text, video, simulations, etc.) I do find it an advantage that the book is available in a PDF which allows students to download the content and review it offline, anywhere. The examples and case studies used are relevant to today's business concerns. Introduction to Business covers the scope and sequence of most introductory business courses. Thriving at Tidewater Community College and Beyond: Strategies for Academic Success and Personal Development, The Little Seagull Handbook with Exercises, They Say / I Say: The Moves That Matter in Academic Writing. I teach a class that is supposed to be for non-business majors, and I think some more general information might be better. The students found the book to be easy to read, easy to use, and relevant to their learning. As this book was created in 2018, the content is very much up to date and figures references are from 2017 or newer. A business introduction letter is written to introduce your business to a third party whom you want to make aware of your firm’s presence. The text and resources allow a solid curriculum design of a syllabus and/or course with modularized content aligned with learning outcomes. The examples of current business leaders are great and they offer diverse points of view. We have new and used copies available, in 0 edition - starting at $14.47. Interestingly, the first time I opened the book it appeared to have an update as well which demonstrates the accuracy of the textbook and how the material is being periodically updated. orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace. I would prefer a cleaner chart with less words. Introduction to What Is Business? Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Getting Down to Business Introduction to For-Profit vs. Business to business introduction letter is written by the owner of one company to the proprietor of the other company. Our payment security system encrypts your information during transmission. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Additionally, the student can quickly go to each chapter and pick out the fundamental business concepts, supported by student resources. The textbook modularity is good. This is written on the left hand side of the sheet below the reference number. There was a problem loading your book clubs. The text accurately covers the topics as well as providing current case studies, critical thinking exercises, and vignettes with practical examples of the concepts to be learned. For all that though, I... ... You know the saying: There's no time like the present...unless you're looking for a distraction from the current moment. It's very in-depth. soft cover. With the proper letter of introduction template, and a couple of helpful tips and tricks, you can create a persuasive, professional business letter that helps you stand apart from the competition. I am rearranging some of the chapters to make some common concepts, like control and financial measures, be presented closer together. Introduction to Business Environment A business can be established, but to successfully sustain a business, the business needs resources like finance, for which it has to depend on financial institutions.Acceptance of social norms, for which it has to depend on society. The content, written by academic researchers, provides clear up-to-date information. The introduction to business - 2018 textbook introduces students to key terminology and jargon that will be continually referenced in future business courses. Writing a great cover letter, or letter of introduction, doesn’t have to be difficult. The topics of this course cover many areas of business. Real world companies and business products are examined. Regardless of your business, a hard sell in an introduction is never a good idea. An introduction is not the same as a sales pitch , even if the goal is to make a sale. It's very in-depth. This course was written by Linda Williams (Tidewater Community College) and Lumen Learning, with contributions from Nina Burokas (Mendocino College, Saddleback College) and Robert Danielson (Saint Mary’s College of California), and is supplemented by content from OpenStax Principles of Economics, Boundless Business, and videos from multiple sources. Letters should Introduction 10.1 Production and Operations Management—An Overview 10.2 The Production Process: How Do We Make It? Business to business introduction letter is written by the owner of one company to the proprietor of the other company. The marketing section is slightly different than other business books as it presents the “Five Ps” (versus Four Ps) but the fifth P – people – is a relevant and helpful addition. The 17 chapters cover the quintessential subject matter areas for business. I did change the chapters around, but that might just be my personal preference. Introduction to Business covers the scope and sequence of most introductory business courses. Business etiquette rules for introducing people in a business setting are not much different from the accepted customs of personal introductions in a social setting. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on key business competencies. This textbook is consistent in the way that the book is created from beginning to end. The ability to search the book is also very helpful. Your business proposal introduction should briefly cover what you hope to achieve with your business and your vision of how it will work. Unable to add item to List. I highly recommend the book for its comprehensiveness, suitability to business concepts, and attention to what matters most in the business world and in the classroom (or online). I used this book to create an online course. Additional reading components of this textbook enhance the topics covered by introducing real world examples and applications. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. Yes, I think it uses the correct and current phraseology you would expect to see as students transition to jobs. The information utilized a fact presenting format that steers clear of unbiased content. There are various reasons for writing such a letter. They are careful to represent different points of view and show a broad background in their examples. Business Studies 160 4. read more. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. The order of chapters effectively establishes a solid business foundation for the student and helps set a reliable pattern for what to expect. Please try again. In addition, this textbook provides key terms (with definitions) at the end of each chapter, which is easier for students to access than looking at one large glossary at the end of a textbook. Each chapter has a section for key terms, learning outcomes, and activities – all contributing to the clarity and usefulness of the materials presented. For example, the business plan for a coffee shop could discuss how market forces have currently made specialty coffee outlets extremely popular. There's a problem loading this menu right now. It is mostly a formal letter and is written briefly. Book Description McGraw-Hill Education. Remember: Just because you can make a professional introduction—or just because someone asks for an introduction—doesn’t mean you have to make one. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. These can be in the form of customers, audience groups, clients, other firms, investors, etc. These options make it ideal for instructors that are not sure about utilizing an open textbook, as the quantity and quality of the assignments helps instructors customize the course textbook to fit their individual needs. These are to Reviewed by Jordan Mays, Adjunct Instructor, Oakland City University on 1/22/19, As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. No grammatical errors were noticeable to me as I reviewed this textbook. Introduce yourself to business concepts and current business issues while expanding your vocabulary, improving your critical and analytical thinking skills, and refining your business decision-making in this introductory course. Additionally, the businesses referenced in the text are recent, enhancing the learner’s ability to cross-check and validate information and business practices. A variety of perspectives are included. Some of the charts we a little too wordy. I think it's very up to date. This course was written by Linda Williams (Tidewater Community College) and Lumen Learning, with contributions from Nina Burokas (Mendocino College, Saddleback College) and Robert Danielson (Saint Mary’s College of California), and is supplemented by content from OpenStax Principles of Economics, Boundless Business, and videos from multiple sources. All make for a great user experience. Sometimes I feel like it might be more in-depth than an introductory text. Very flexible in this area. Business communication is one of the most important tool for an organization to succeed in a professional manner. The creation of each chapter and section are very well planned and executed. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. The Introduction to Business - 2018 textbook offers many different options for additional study, research, questions, etc. To get the free app, enter your mobile phone number. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me. Business Communication – Introduction Notes Business Communication is the ability of a group of individuals to speak the same language internally and externally towards business promotion. In addition, this textbook provides key terms... After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. The chapters are not too long and the table of contents is well-organized to help the learner easily navigate and access each chapter and related resources. 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